Alex Cooper’s Unwell Beverage Business Is Coming to an End: Report
Alex Cooper’s Unwell Beverage Business Is Coming to an End: Report
Madison E. GoldbergFri, August 14, 2026 at 1:50 AM UTC
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Alexandra Cooper attends Unwell Las Vegas at The Cosmopolitan of Las Vegas on October 11, 2025, in Las Vegas.Credit: Vivien Killilea/Getty -
Unwell Beverages will cease operations after selling its Halloween-themed drinks this fall, per Bloomberg
Alex Cooper launched the brand in 2025 with Nestlé, focusing on hydration, energy and protein drinks
Cooper created the line to address the lack of wellness products marketed toward women, citing personal inspiration
Alex Cooper‘s Unwell Beverage business is officially ending, according to a report.
Cooper’s Unwell Beverage company will shut down following the sale of Halloween-themed beverages this fall, Bloomberg reported on Thursday, Aug. 13, citing sources from Target Corp., the brand’s primary distributor. The beverage company, launched in partnership with Nestlé SA, was founded in 2025.
The brand began with Unwell Hydration, a line of electrolyte-focused drinks, before expanding to include Unwell Focus, Unwell Protein and Unwell Energy, according to the brand’s official website.
The Call Her Daddy host, 31, previously discussed the inspiration behind starting the beverage line at the 2024 New York Times DealBook Summit, per The Cut.
“Every time I went to pick up an energy drink or any type of hydration drink, it’s all catered to men,” Cooper said at the time, according to the outlet. “If you go on their Instagrams, the packaging is for men, and a lot of time it has to do with high performance, like you have to be a professional athlete to drink this, and it’s all made for men, by men, marketed to men.”
Alex Cooper speaks on SiriusXM on radio row at Super Bowl LIX on February 07, 2025 in New Orleans, Louisiana.Credit: Cindy Ord/Getty
As seen on the brand’s website, Cooper began the initial conception of Unwell Hydration while on her 2024 Unwell Tour.
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Amid the initial launch of the hydration products, Cooper told PEOPLE exclusively that her team formulated the beverages for consumers on the go given her own busy lifestyle.
Alex Cooper is seen in Tribeca on December 04, 2024 in New York City.Credit: TheStewartofNY/GC Images
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“I was exhausted and I felt so hungover, even though I wasn’t even drinking,” she said at the time. “I was like, ‘Why am I so tired? I have bags under my eyes,’ and every time I would grab something that was hydrating, it either tasted really s---y, or there was just so much sugar in it.”
The podcast host later expanded her brand into the Unwell Network, which houses numerous influencers’ podcasts.
PEOPLE has reached out to reps for Target and Unwell Beverages.
on People
Source: “AOL Entertainment”
